Good evening, Social Rabbit here with your guide to the world of social media.
Today this Rabbit is looking at virtual gifting – to brand or not that is the question…..
A US agency called AdNectar did some research into branded vs. non-brand gifting and found that “users overwhelmingly prefer sending branded social gifts to generic social gifts. And because social gifts allow brands to be part of the conversation, consumers engage and promote the branding messages.” source: www.adnectar.com. Below are the results for branded vs. non-branded virtual gifts with different products (remember this is the USA where a purse is a handbag!)