Good Morning, Social Rabbit here with your guide to the world of social media.
Today it is all about “POWER POSTS”. What is a POWER POST? Basically it is a post that gets results, whether you are posting it on Facebook, Twitter, LinkedIn etc. you get results. How do you write a POWER POST? (PS you should be reading POWER POST in a kind of superhero style voice!)
13 Tips for a powerful POWER POST
- The BIG P – which I’ve bounced over earlier, is all about planning, don’t think you can just spur of the moment come up with a great post, a great post is crafted
- Short & sweet – we’re all busy, we don’t have time to read war & peace however interesting the topic, so “get to the point and get out”
- Call to action – if you want them to do something after reading your post spell it out, eg visit our website, buy online here, write your comments below
- Spelling and grammar – as someone who is BIG on this, make sure you spell check all your posts before posting, it looks unprofessional to have typo’s or grammatical errors, and can put readers off, as they get caught up in the details of the grammar and miss the message
- Timing – When is a good time to post that your readers will see it, try out different times and see when you get the best response
- Be Playful – don’t think you have to be conservative, have some fun with your posts and your audience will enjoy it too
- Transparent - Tell people what you are doing and why, don’t try to catch them out with something, they WON’T love you for it
- Passionate – Get excited, people are attracted to passionate people, so show them how passionate you are about what you are doing
- Interesting – Make sure the content is interesting to your readers, you already know who you are targeting and why, so make sure that you are telling them relevant info
- Useful – Similar to interesting, make it useful, do your readers really want to know that you are buying a new printer, no. If you are buying a new printer to be able to send out flashy invites to an event they might be
- Educate – If your goal is to educate your readers then do it, and don’t just regurgitate other people’s info, have an opinion, it makes it much more interesting
- Personal – Show that you’re human (I am making the assumption that you are!) people like to get to know the person behind the page/blog/twitter etc.
- Have a point to it – think about what the aim of writing it is, if you are just filling in time or filling in a blank space or doing it because you feel you need to, then BORING FORGET IT!
So posters, get out there and get posting, plan what you are going to say, and excite your readers. If anyone else has any tips for POWER POSTS let me know in the comments (note using tip 3 here).