Good Morning, Social Rabbit here with your guide to the world of social media.

Today’s Facebook Friday page is a charity called I Give a Buck! Foundation of Australia Ltd.  Their mission is to raise $100k a year for disadvantaged Aussie kids.

What’s working:

• They have their username – tick
• Regular posting (daily by the looks of it)
• Good commenting when others comment
• The video is great, there should be more of these types of videos, or even use the content from the video (the facts) on the page

What to Improve:

• The website address in the text box under the logo needs to have http:// so that it hyperlinks, however they have put it next to their founded date as well, so maybe they should save the space in the text box and use it to explain more about what they are doing using keywords.
• There are numerous typos (text and numbers) in the text box and on the info tab, not a good look
• The logo gets lost on the page, as the text is very small and it doesn’t really give a good idea of what they do, prehaps put a picture of a child that they have helped and the amount of money it took, to give people a real idea of what it is all about
• Get a landing/welcome tab, I say this EVERY week, but no one listens to me   IT makes a MASSIVE difference, you could ask people to donate straight off the landing page and link it back to your site, you could have a newsletter sign up box on there and include the video that is on the side of the page
• The page posts don’t engage people enough, there aren’t many comments, they need to be asking questions, talking about the children that they are raising money for, getting opinions and basically getting people involved.
• The posts on the page also assume that people know what is going on, for example, the post on the entertainment books, when posting don’t assume that people know anything and help them out
• There is nothing on the discussions tab, so either start a discussion or ditch it
• There is a poster for Penny’s appeal on the website, this should be included in the photo album on Penny to help people understand more about it
• The boxes tab and the notes tab contain exactly the same information, so I would get rid of the boxes tab and keep the notes tab.  The notes tab could be used for an ongoing update on the appeals
• Could you add a store tab to the page so people can donate straight from the page using paypal?
• Videos are a very powerful medium with this kind of charity, why not use video to pull at people’s heart-strings?  maybe a parent testimonial
• The priority kids program is mentioned on a post, but there is nothing else about it, I think what confuses me on this page, and the website is that it talks about giving a buck to an appeal of your choice on the website and that their aim is to change the life of children, but in actual fact there is only one running for Penny.  I am not saying that this is a bad thing, but why not focus people’s effort on that appeal and change the profile picture and info box to reflect this, if there is only going to be one child supported at the time then focus on that one rather than making it generic.
• If the goal is $100k a year, why not have a tally ongoing, either in the form of an app or just written in the info box, so people can see clearly what has been achieved and that they are making a difference
• What about creating a virtual gifting app that people pay for and the money all goes to the foundation
• Maybe make it more visual as to what has been achieved, with a photo of the item the money is being raised for but blank out part of the item and as more money is raised more of the item is revealed.
• What about telling people how you actually decide which children you fundraise for?  Can people nominate children?
• Try posting on other relevant pages to encourage traffic back to the page, eg go to children’s products pages or parenting pages

Obviously charities are up against a lot of competition for people’s cash, so the challenge is to make it easy for people to donate, so this needs to be looked at, and also make it easy for people to understand what their money goes towards.  Do not assume that people will go to the website to find out, make it easy for them.

Hopefully this blog post will help I Give A Buck to increase the number of visitors to their page.  If you have any other suggestions for them please post them on their Facebook page, or the Social Rabbit page.  If you’d like your page reviewed by the Chief Rabbit please click here!