What you can learn from Yellowglen

September 30, 2010 By 1 Comment

Good afternoon, Social Rabbit here with your guide to the world of social media.

Recently I was asked which Australian brand is doing a good job on social media, that I see as a stand out….  I was put on the spot, and couldn’t think of a single one (apart from mine OBVIOUSLY!), which is kind of disappointing.  I know that yes the USA and UK tend to do it better because they have been using it for longer, but it got me thinking.  Then, I went to Randwick Races last Saturday and actually saw a great example of social media and off line combining – ok not perfectly in my opinion, but they had really thought about their consumers.

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Filed Under: Facebook case studies Tagged With: , , , , , , , , ,

New Facebook Page Insights – a MUST read

May 2, 2010 By Leave a Comment

Good Evening, Social Rabbit here with your guide to the world of social media.

Facebook has introduced new insights for Pages and Applications (in April 2010), which give you more information that you can use to see how effective your page is.  They are found at www.facebook.com/insights the usual insights are still in the back end of your page, but I suspect soon they will be switching to these.  If you haven’t seen these get clicking now, they are awesome!!!

This is the first screen shot you get when you go to the link (note you must be logged in as the admin of the page to see these).

  Here you can choose which page (if you admin more than one) you would like to look at, then you can choose to look at either the fans (or likers!) or engagement.

I’ve chosen to look at the fans of the Social Rabbit Facebook page, as you can see this is similar to what you see normally in insights, however the graphs are bigger and slightly easier to read.  Plus the new fans graph, if instead of daily you look at total you can see how many have hidden your feeds in their personal news feeds - this is great for admins, because there is a massive spike on one day you can see what you posted that prompted people to hide your feed.  For example, did you post too many times that day, were the posts all on one theme, were the posts not spaced out and all happened at the same time of day?… as you can see this is going to be a really useful tool.

 

As you scroll down the screen you get to see demographics, the same as before but the graph is horizontal instead of portrait.

Further down in activity is my FAVOURITE part – hold onto your hats people!

Here you can see the total number of page views and the unique number of page views daily.  As you can see from the graph some days people are obviously looking at the page more than once (unique is measured by login id).  My favourite bit….. you can see TAB VIEWS and EXTERNAL REFERRERS.  So you can see if people are actually looking at those tabs you have slaved over making them look good, and where people are coming to your page from (if outside Facebook).  The implications for admins with these tools are MASSIVE, no more guessing if a tab is being viewed you can see right off, and you will be able to tell if you are promoting your Facebook Page from your site or blog if it is working.  You also can see media consumption, which shows what media people prefer, these are either photos, video or audio that are attached to a post (at the time of writing this Social Rabbit had not posted any).

Then we look at interactions (I had to look at the Mocks Page for this as Facebook was having a spit on Social Rabbit), Mocks has over 16,000 likers so we also get impressions and feedback information for each post (you need to have 10,000 likers to get this info).  What is useful here is that you can see what your last few posts were, plus in the top graph you can see who has unsubscribed from your page each day.  If you have a large unsubscribe - the volume of unsubscribes that is large will depend on your page, but research shows that about 0.75% a month unsubscribe from pages on average, on one day, you can instantly check and see what you posted that made them want to unsubscribe.

Below the posts is a graph showing how the likers of your page are interacting in terms of: mentions/discussion posts/wall posts/reviews/video posts.

Again this graph should help you see what you have posted that has got a certain reaction and it allows you to modify your behaviour.

Overall these insights are going to help Page Admins to really make the most of their pages and provide content that is going to work.  So I know what you are thinking, how often should I be looking at these?  Once a week is enough, just check in, see what is happening and note down any changes you need to make for the following week.  The only slight issue with these insights is that you can’t download the results as you can currently with the insights, but I am sure that will come.

So do you think these insights are going to help you as a page admin?  Tell me in the comments or on the Social Rabbit Facebook Page.

Filed Under: Facebook Pages, Small business, Social Media Tagged With: , , , , , , , , , , , , , ,

Facebook Friday: The Atrium Cafe

April 30, 2010 By Leave a Comment

Good Morning, Social Rabbit here with your guide to the world of social media.

It’s Facebook Friday again… today I look at The Atrium Cafe’s Page, see below.  This is a local business in Launceston, Australia which doesn’t have a website, this is it, so it needs to work hard for the cafe.

What’s working:

  • Great regular posting
  • It is a local Tasmanian business and the posts are aimed at the locals, which is great, they know who their audience are
  • Fantastic engagement with their customers, eg the post on Megan’s birthday saying they have a surprize for her.  It makes their customers feel special I’m sure
  • Lots of comments on what they are doing with other local businesses, eg Rotary, which a) gives them an endorsement and b) promotes Launceston
  • Enticing pictures of food that make you want to go & order it
  • Every comment is responded to
  • The reviews tab is very very positive with each person rather than just overall raving they are picking out the details that made it special for them

What could be improved:

  • There is no landing/welcome tab, so new visitors land straight on the wall, this should be added as it could be used to showcase the cafe and the food
  • There is no phone number for the Cafe, or any way to contact them other than visiting, big mistake… you need to make it as easy for people to contact you as you can. otherwise they won’t bother
  • The page has not got its username yet, this would help with SEO and make it easier to direct people to the page, so go to www.facebook.com/username to get it ASAP
  • The info box under the profile picture again is very empty, I get the impression that they are going for a simple look, but with no keywords in here they are missing out on SEO opportunities, especially as this is their web presence
  • In the info tab there are hardly any relevant keywords, these should be included for example: A friendly welcoming environment with delicious freshly made food… etc
  • Photo’s tab, I would add in albums, currently it is very boring, give people a reason to click on albums and sell the products through the images, eg The Cafe, I’d want to see what it looked like inside & out, lunch menu – take a picture and have it in the album with photos of the food also in the album, they could so the same for breakfast etc.
  • Take off the discussions tab they are not using it, and don’t really need to
  • Go with the notes tab for notes, instead of the notes box on the Boxes tab and the Notes tab.  It just cleans it up and makes it easy for people to find
  • The profile picture can be A LOT bigger there is 200 by 600 pixels to play with, so could have a montage of food shots.  The food shots are all great, but give people as idea of the range, also remember you can change this as often as you like
  • How about having a people who like only tab where they can print off coupons to bring in and use, it will encourage customers to visit and like the page and also encourage people to keep coming back
  • They need to make sure that they are promoting that they have a Facebook Page in the cafe so that people know to go and like the page
  • Use the poll app to engage customers further and get them involved in the food decisions, prehaps consider having a dish of the month/week that was voted on by the Page visitors, you could get them to offer suggestions and then put those suggestions in a poll
  • There is also nothing on the page about corporate catering, obviously this is something they offer, this could be an image on a FBML tab called catering

Overall a great page with lots of interaction, but it could be working harder for the business, a phone number on there would be the best thing if only 1 of these were implemented.

Until next time readers, remember if you have a page you want ideas for, ways to improve it and telling what is going wrong, click here to purchase!

Filed Under: Facebook Friday, Small business, Social Media Tagged With: , , , , , , , , , , , , , , , , ,