Good Afternoon, Social Rabbit here with your guide to the world of social media.
Today’s book is Gen Buy – How tweens, teens, and twenty-somethings are revolutionizing retail by Kit Yarrow and Jayne O’Donnell. If you are running a business that appeals to this Gen Y audience then it contains a lot of great insights into how they tick, what they are looking for, what they want in a brand and how to communicate with them.
Gen Y is the generation that has grown up in the digital age, and that makes this book an important one to read when looking at social media, because they are very active on it and expect a lot from brands. The book contains eight chapters covering why they buy, why they are different to their parents, shopping, sex and work.