Mental Monday: The Accidental Billionaires by Ben Mezrich

Good Evening, Social Rabbit here with your guide to the world of social media.

Today is mental Monday, when this Rabbit reviews a book, today’s is The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal by Ben Mezrich.

The story starts in October 2003 and ends in May 2008 with a where are they now in 2009.  It follows Mark Zuckerberg’s progress of building what was initially called “The Facebook” through Harvard and into the business world.  My key take outs from this book were:

  • Mark is a VERY VERY focused guy who will get whatever he wants eventually – regardless of who he has to step on to get it
  • Mark had a very clear vision and nothing stopped him from achieving that vision
  • You need to be passionate about what you are doing to achieve your goals
  • Don’t care what other people think of you, eg Mark attended a meeting with potential investors in his pajamas
  • If you can play the game you can win, eg the pajamas meeting was to make the investors feel that they could control him in business, because obviously he had no idea

Obviously it is hard to know when reading this book how much is fact and how much the author embellished.  I wonder if Mark actually contributed to the book, it seems very very unlikely.  It is far more likely that his first business partner Eduardo Saverin contributed, there is a lot of info in the book about how Mark basically took advantage of him in the early days and was then “persuaded” to devalue Eduardo’s shares to nothing.

Regardless of this, the book is all about power, people who want power, people who want to be seen, to be recognised and use their IT skills to stand out where normally they would be labeled “geeks”.  Mark is portrayed as someone who is so focused he will stop at nothing to keep his beloved “Facebook” growing, and yet when people who work with him have fulfilled their usefulness they seem to “disappear”, not in the killing them off sense, but that they are no longer part of Facebook.  The reasons seem to be that they are a liability, or have exhausted their usefulness.

This is a very easy read, and even it is not 100% true, it is a very interesting story that makes you want to find out what happened to the players in the end, although of course we all know that Facebook survived.

The main points that I got were that the vision and focus above all else will help you to achieve your goals no matter how big.  This is because you don’t worry about what others think, you don’t worry about upsetting people, you just worry about “your baby” working, growing and succeeding.  Plus if you put in a lot of hard work you will succeed, there are many times in the book when the Facebook team are coding for 4 days straight with no sleep, that is how passionate and driven they are to achieving the results.

So this weeks book, was perhaps rather frivolous, versa others that have been reviewed, but as in Crush It! it is all about the hard work and dedication that get results.  If you’ve read it tell me what you think in the comments below or on the Social Rabbit Facebook page.

More Facebook changes…

Good Morning, Social Rabbit here with your guide to the world of social media.

You may have woken up today, and said “oh no” more Facebook changes and gone back to bed, or like this little bunny bounced out of bed and hit the net to see what it was all about.  For those still in bed here’s a summary.

You will have a note at the top of your personal profile page, and when you click on it this is what you get…

Facebook are trying to integrate their site (platform) with other sites (platforms) to compete with Google.  So they have formed alliances with,

  • Microsoft docs: an online version of Microsoft office that lets you share the docs with your Facebook friends.  However this is still in beta (which means it’s still being tested) and so you can’t just join you have to request to join and then wait until they let you in, which sucks!
  • Yelp: “Yelp is the fun and easy way to find, review and talk about what’s great – and not so great, in your area” (or so they say…).  However for us in Australia you can’t use it, unless it’s for the USA, it is all USA cities – way to go Zuck (Mark Zuckerberg, apparently facebookers call him Zuck)
  • Pandora: Internet radio/music, but can’t be used outside of the USA, once again really helpful

Overall conclusion on these, WAY TO USA focused!  Considering that only around 25% of Facebook users are from the USA, this doesn’t work for me.  The Microsoft docs could be good when I can actually use it, as it means that I can write word, excel and powerpoint docs online from any pc, which could be great for travelling.  Let’s hope that Zuck works with some more GLOBAL companies to get sites that benefit everyone.

Plus there are

  • Social plugins which you can add to your website (no coding required) so you can see which of your friends like something
  • Applications will now only ask for what they need for the app to work, and if they ask for more you can choose not to give it to them

If you want to see Zuck telling us how it will affect you personally check out the video from Mashable.

Basically Facebook are trying to take over the world!  OK, well maybe not this week…  What do you think of these changes?

All it takes is focus…

Good Afternoon, Social Rabbit here with your guide to the world of social media.

This bunny has today just finished reading The Accidental Billionaires which is the story of how Facebook started.  The book is very easy reading, my key take-outs were how focused and passionate Mark Zuckerberg was about his website.  He worked with a number of different people in the first year, but his focus on the website never faltered once.  Every time there was a problem he found a way around it, either by utilising the people around him or by fixing it himself.  His drive was all-consuming, with often very little sleep for a week in a mission to get some coding finished.  For him it was never about the money, it was all about the user experience.  But, it didn’t always make him the most popular guy…

Today I spoke to someone at the Australian Facebook offices trying to understand the reasons behind the Facebook Promotional Guidelines, having literally just finished the book about 2 hours before it was fantastic to hear that the reason for the guidelines is to ‘ensure a good user experience’.  Facebook now has 1000 employees and yet the core values of the founder are intact, which I find impressive in a large organisation.

The focus of Mark in regards to Facebook has been the reason why is it the largest social networking site in the world, and his dedication to the user experience has won out above all else.  He set himself huge targets, found the resources and made it happen – without compromising the user experience, all because he focused on what he wanted to achieve. 

All this made me think, what is the one overall thing that we are dedicated to delivering at Social Rabbit?  The answer is - to helping businesses achieve their goals through social media.  As the Chief Rabbit I also have to consider if I am willing to sacrifice the bunnies that work for me to deliver it?

Questions to think about…
- Are you focused on your business/career?
- What are you dedicated to delivering to your customers?
- What are you willing to sacrifice (if anything) to deliver?

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