Good afternoon, Social Rabbit here with your guide to the world of social media.
I read an article today from Emarketer on geolocation applications and how they are being used in the USA. A study was carried out by White Horse amongst 437 smartphone users over the age of 14. Prior to reading this article my thoughts were that America was so far ahead of Australia in terms of their use of location apps. However, now I am not so sure.
The study, that Emarketer reported on, was carried out by White Horse in February this year. It found that only 56% of Americans (with smartphones) were aware of location based apps, and of those only 39% used them. This means that approximately 22% of Smartphone users are using location based apps. That’s only 1 in 5 people with a smartphone, I really thought it would be higher….