Is Your Photo on the wall?

June 6, 2011 By Leave a Comment

Good morning, Social Rabbit here with your guide to the world of social media.

As I wandered through the Sydney sunshine yesterday I went past the Opera House and saw this.  It is a wall around some construction on the forecourt and on it is photo’s from their Facebook page.

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Facebook or Twitter – which should you use?

May 17, 2011 By Leave a Comment

Good Morning, Social Rabbit here with your guide to the world of social media.

Decide whether to use Facebook or Twitter (or one of the hundreds of other social media sites) to promote your business can be hard.  I’ve tried to give you the pro’s and con’s for both, however, there is no right or wrong answer as to which you choose – it depends on you and your business.

For those you who aren’t using Facebook or Twitter for business I will explain what they are.  Facebook has three types of accounts; personal profiles, pages and groups.  Businesses use pages which people (who have a Facebook personal profile) “like”, once they have liked the page they get posts from the page are seen in their personal newsfeed.  However, your page doesn’t get sent the posts that the people who like the page send, unless they are posting on the page wall or commenting on a page post.

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The Secret to Adding Liker & Non-Liker content to your page

April 15, 2011 By 2 Comments

Good morning, Social Rabbit here with your guide to the world of social media.

Following on from building intrigue into your Facebook page, I am, as promised, going to tell you how you can add two images to your page using HTML code, one that NON-LIKERS see and one that LIKERS see.  OK we are off!

WARNING: This is not for technosaurus‘ it can be complicated!

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Sharing Buttons Good, Bad or Ugly?

April 13, 2011 By Leave a Comment

Good Afternoon, Social Rabbit here with your guide to the world of social media.

A new chart out from Marketing Sherpa shows the buttons that companies add to their email newsletters to get people to share the content.  No huge surprises that the winner is Facebook, as per the graph below.  Considering that Facebook is the most widely used social network it should be up there.

Twitter with 88% of companies adding it is to me rather surprising, partly because there are only about 200 million people using Twitter (only you say!).  Of these 42% have 1-5 people following them and about 24% have no one following them, leaving about 68 million people with over 5 followers, or as Mashable found Twitter reaches about 10% of internet users.  Just because people have heard about Twitter doesn’t mean that they are using it or even just looking at it.  But on the other hand tweets do appear in Google real time search results which non-Twitter users can see, which may lead to people coming back to your website….

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Facebook Page Tabs for Service Businesses

April 9, 2011 By 3 Comments

Good morning, Social Rabbit here with your guide to the world of social media.

Often I get asked “which tabs shall I add to my Facebook page?”  This really is personal preference depending on what your business is about.  I would say that only add a tab if you are actually going to use it, if you aren’t then it is disappointing for people to visit your page think “cool they have lots of stuff on here” to then click on each tab and find it empty!

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