Good morning, Social Rabbit here with your guide to the world of social media.
Last week I found an interesting website called Backtype. This site lets you measure your brand’s social impact and engagement - it tells you when and how often your website content is shared on social networks such as Twitter, digg, reddit etc.
Below is the engagement results for this website, a total of 765 tweets over all time and you can see there was a BIG spike on 30th May when I released the 30 LinkedIn Tips (thanks tweeters ). I saw this and thought boo, you guys don’t share that much, but if I average it out over all blog posts that is roughly 2.1 tweets per post, so not that bad really (this Rabbit is rather a high achiever!). More importantly what I liked seeing from this is who is sharing the content, as I don’t see that normally, and it gives me a reason to go and chat to those people.