Good Afternoon, Social Rabbit here, your guide to the world of Facebook Fan Pages.
The Mocks Fan Page has been about since October 2009, as the creator of Mocks (and the Fan page) I wanted to give you some insights into how we have managed to achieve over 12,000 fans in just over 2 months.
Mocks has been on Facebook with a profile page since 2008 (we were later starters!) But it wasn’t until I attended an Austalian Businesswomen’s webinar that I realised the FULL POWER that Facebook Fan Pages can offer. I did think, as you probably do, what’s all this hype about Facebook, it’s not doing much for me, and it’s rather a hassle!
On Monday October 19th we set up the Fan page and encouraged all our current “274 friends” from the profile page to move over and become fans, this in itself is a challenge, I thought that unless they are a “die hard” Mocks fans, they won’t be bothered.
LESSON: work out what you want from Facebook before you set it up, as if you try to change it later you can, but a) you’ll lose people and b) you’ll annoy them
Over the next three weeks we incentivised our “old friends” to become fans by giving them a FREE Halloween Mock if they moved over by the end of the month, through this we managed to get about 227 friends to become fans.
Then I decided I wanted to have 1,000 fans before the end of November, I saw no reason why we couldn’t (although my team were not quite as confident as I was). So how did I do it?
- BRIBERY FOR NEW FANS
- COMPETITIONS FOR FANS
- FAN PHOTOS
- FAN POSTS
- DAILY MOCKS POSTS
- DAILY COMMENTS ON FAN POSTS
- REWARDS FOR FANS
- VIDEO UPLOADED BY US
- FACEBOOK FBML LANDING PAGE
- GIFTING APP
- FACEBOOK FAN ADS
By the end of December we had 10,774 fans, an increase of over 10,500 fans in two months.
Today (Jan 25th) nearly a month later growth has slowed down considerably, but we still have 12,324 fans, even though around 850 have “defanned” us – obviously they just joined for the freebees. The challenge now is to keep those fans we have engaged and also grow the fan base because it has made a difference to Mocks.
The direct benefits that Mocks have seen from the Fan Page are:
- Increase in online sales by 200%
- Increase in new customers (particularly from USA and UK)
- Instant feedback on new design ideas
- Ideas for new designs
- Ideas for competitions
- Anyone who has had an issue with an order has posted it up, so we have been able to react more quickly
- We’ve used fan ideas to compile a list of 101 uses for your Mock which we have used in other marketing
- Trying to get into the USA market it has provided valuable insights into our audience and persuasive stats to tell retailers about
So this is the Mocks fan page story, a lot of it has been trial and error, as what may work for one brand will not necessarily work for another. Would love to hear any comments.