Are you using online videos in your business? If you answered no, you may be hurting yourself. Fewer and fewer people turn to newspapers or listen to radio. Most people go online for information.Read on to find information that you utilize online videos to enhance your customer base.

Most online users have notoriously short spans and want to get the information they seek instantly or quickly. If you can’t possibly keep your video brief, think about dividing it into segments that can be watched in stages.

Remember that making a video content is just half the battle. You are also responsible for promoting your videos. If you market your video, more people will see your videos than ever before. You can produce great content, but people need to know where to find it.

Make sure your videos remain on-topic and on topic.It can be easy to veer off topic when you are not prepared. Try making a simple outline of your video. Keep your videos focused and stick with what the topic is teaching if you will have success at video marketing.

Keep YouTube in mind for your mind. You should begin your video marketing efforts on this site. It provides you with free hosting for your videos.You can also get immediate exposure to a large number of viewers.

Make your content is considered interesting. Make sure your video really pack a punch. Putting it up on YouTube may get you more views, but not if your videos are dull and uninteresting.

You can always hire people make videos for you. Run video contests and provide prizes to those who create the best ones.

When you put up a marketing video, you should always answer your comments. If you don’t want to spend your time moderating comments, think about disabling comments altogether.

Brief videos work better than those that are longer. Try to stay under three minutes in order to hold viewer attention. Five minutes is pushing it, but do not make it any longer than that. Keep it short and simple.

Do not create videos that may have hidden agendas to your videos. If your goal is to sell your product, be upfront about that fact. Build customer relationships with the comments on your clients through comments.

Offer a free incentive, such as an eBook or report, in exchange. They will find you believable because they’ll be able to read your words when there are visuals to go with it.

Those who do well with video marketing will always answer any comments and feedback need to be addressed promptly. There are many times when people ask timely questions.

What are some questions you have regarding your product? Your customers have these same things. Give them a video that informs and easy to understand. When a video is enjoyable, sharing will happen, thus growing your viewer base and customer base.

One under-utilized form of people don’t do with video marketing is to create a podcast from their best videos. This provides other marketing avenue and lets you charge a small amount of profit along the best interviews or demo videos. Make sure the fee low so people think they are getting something that is a good value.

If you make the video in a different language, be sure to hire a high-quality translator. Do not rely on an online translators if you want to market your wares or services to people who speak a different language and/or have a different culture than yours. You will gain more respect of this customer base if the videos are translated properly and are easy to understand.

In conclusion, making use of video marketing to promote your business is crucial in this day and age. Traditional forms of marketing are no longer quite as profitable. You must pay attention to what your target audience is doing, and they are probably spending a lot of time on the Internet. Make use of these tips and you can attract all kinds of new customers to your business.