How to run your Business’ social media without being on a computer (much!)

July 13, 2011 By Leave a Comment

Good afternoon, Social Rabbit here with your guide to the world of social media.

Yesterday I did a talk for a group of landscape architects on social media, afterwards I was asked how when you are not in front of a computer all day can you actually keep on top of it?  I thought this was a great blog topic as there must be 0000s of people who run or work in a business, but don’t sit at a desk – in fact apparently there are 800,000 tradies (that’s trades people to non-Aussies) in Australia alone.

First up, unfortunately you can’t get away with never sitting in front of your computer, but you can minimize it.

Handy Manny vs. Bob the Builder (52/365) by JD Hancock

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Do You Check In or Check Out?

May 9, 2011 By 2 Comments

Good afternoon, Social Rabbit here with your guide to the world of social media.

I read an article today from Emarketer on geolocation applications and how they are being used in the USA.  A study was carried out by White Horse amongst 437 smartphone users over the age of 14.  Prior to reading this article my thoughts were that America was so far ahead of Australia in terms of their use of location apps.  However, now I am not so sure.

The study, that Emarketer reported on, was carried out by White Horse in February this year.  It found that only 56% of Americans (with smartphones) were aware of location based apps, and of those only 39% used them.  This means that approximately 22% of Smartphone users are using location based apps.  That’s only 1 in 5 people with a smartphone, I really thought it would be higher….

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Facebook Page Tabs Ideas for Product Businesses

April 16, 2011 By 1 Comment

Good morning, Social Rabbit here with your guide to the world of social media.

Following on from last week’s post on tabs to add to your page for a service based business, this week I will look at tab ideas for product based businesses.  What you add to your page is very much a personal choice, it depends on,

  • Your product
  • Your audience
  • How much time you have
  • How engaged you want people to be
  • What the goal for your page is
  • If you sell online or offline or both
  • If you can afford to pay a designer or are doing it yourself

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Your Facebook Prayers have been answered

March 2, 2011 By 4 Comments

Good Afternoon, Social Rabbit here with your guide to the world of social media.

There has been A LOT of complaining since Facebook changed the page layout in February because wall posts were not appearing in chronological order, well today, just moments ago this has changed – AGAIN!

There are three important changes:

1)  There is no longer an admin view of the page under the wall tab, it now says hidden posts.  Hidden posts are those that Facebook has marked as spam and moved to that section instead of them showing on the wall.  You should be checking this section as often posts that are NOT spam are moved there and may need rescuing.

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How to Find Out how Influential you are on Twitter….

October 14, 2010 By 3 Comments

Good morning, Social Rabbit here with your guide to the world of social media.

Have you ever wondered how influential you are on Twitter?  You may have 00000s of followers and regularly tweet, but are you actually seen as influential?  There is a website called Klout where you can find out, all you do is go to Klout.net and type in your Twitter name and you get a report similar to the below….

This is mine for @LaRoo, I have a score of 25 out of 100, which is made up of:

- 31 for true reach:this is the size of my engaged audience

- 10 for amplification: this is the likelihood that my content will be acted upon, I could definitely be doing better here

- 37 for network: this is the influence level of my engaged audience

All of these numbers come together to give me a score of 25 for my overall on line influence on Twitter.

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