The Social Rabbit Facebook Page has just cracked the 5,000 fan milestone! What a great achievement and a big shout out to Lara Solomon for creating and sharing valuable and engaging content to develop this on-line community over time.
When your Facebook Page reaches a major milestone, whether it be 500, 5,000 or 5 million Likes or some other metric, it is a good time to reflect and ask yourself “what does that mean for my business?” Obviously that answer will vary based on each business, but here are some things to consider:
Does it mean your Page is any good?
The higher the number of people that Like your Page, the greater the “social proof” that you are providing something of value (regardless of whether or not you are). It is like when a queue forms outside a shop. Passers by then assume that the shop is offering something really good and may even join the queue when they realise what this is. [Read more...]