About

Social Rabbit is part of LaRoo Pty Ltd, which also owns Mocks and Brand New Day.

LaRoo was started by Lara Solomon in 2004 when she launched the Mocks brand. Mocks are sock covers for mobile phones and Ipods, there are over 70 different designs and the idea is that they protect gadgets from scratching as well as personalising them. To date (Jan 2010) over 1.6 million Mocks have been sold worldwide. Mocks are sold in Australia, UK and online. For more info and to see the designs check out the website.

Lara’s first book: Brand New Day – The Highs and Lows of Starting a Small Business was published in 2008. It is the diary of her first four years in business – from 2004 to 2007. There is an entry every week and at the end of each month she says how much money she has in the bank, how she is feeling and what is happening with staff. Lara wrote it feeling that there were a lot of people in small business who were having issues and feeling that it was them, but in fact they were facing problems that are common to all small businesses. It has been described as “Bridget Jones crossed with Richard Branson” and has been inspirational to readers. For more info go to the website.

Social Rabbit was born in 2010 when Lara recognised a need for small, medium and large business to take advantage of social media – in particular Facebook. After huge success with the Mocks fan page (over 12,000 fans in 3 months), Lara started Social Rabbit to educate people through workshops and offer consultation to larger companies to enable them to have the same success.

Prior to becoming an entrepreneur Lara worked in marketing on the following brands – Windex, Mr Muscle, Dettol, Lemsip, Conair, Vidal Sassoon hair appliances, British Airways and Cuisinart. She studied at University of the West of England in Bristol, UK gaining a Business degree (specialising in marketing). Marketing is Lara’s passion.

Social Rabbit bounces through life helping businesses achieve their goals.