Good morning, Social Rabbit here with a special guest blogger – Caylie Price of Better Business Better Life.
I felt like a GOOSE.
And certainly not of the prized golden goose variety.
You see I was staying with my grandmother for the weekend in my home town. She is the sweetest and most generous person. She really would give you the shirt off her back and last bit of food.
Anyway she was getting new tyres and needed to leave her car at the workshop while they were being done. Sadly her body is wearing out and she can’t stand for more than a few minutes nor walk very far. Not even around the block so I offered to pick her up.
Nothing to exciting or drastic so far, right?
I followed her down the street and pulled up where she always gets her car serviced. Being an older person and living in a small town, she is very loyal to the local traders.
When my grandmother didn’t pull up I assumed that because we were early she had decided to do another quick job she had mentioned earlier. Quite relaxed I stayed where I was and put the radio on while I waited.
Every now and then I’d look up to check if she was driving back. The mechanic hadn’t opened for the morning so there was no rush.
A few minutes later one of the nearby shop owners pulled up beside my car blocking my view of the main road. I watched her unlock, by now a little concerned as to why my grandmother hadn’t arrived back.
I decided to drive to the chemist as she had mentioned. As I went to back out it hit me.
Yes I was in front the correct mechanics but THEY DON’T FIT TYRES.
WHAT AN IDIOT!!
I was being perfectly patient in the wrong place.
My poor grandmother would have been waiting quite a while now. I took off towards the tyre centre keeping my eyes peeled in case she’d started walking.
Looking somewhat bemused my grandmother watched as I pulled up. As she got in the car I apologised profusely and explained where on earth I’d been. To make matters worse the only nearby seat was soaked with rain.
Been the person she is she laughed and said I was a ‘dill.’
‘I wondered where you’d got to because I was sure you followed me from home.’
How awesome are grandmothers!
So why am I telling you this story?
Sometimes we forget how important clear communication is. We neglect the person receiving the information.
If you can’t communicate clearly you can lose visitors from your website or fail to convert them from readers to subscribers.
Write confusing messages on Twitter or in emails and you might be reported as a spammer.
Any poor communication online or offline with your community means lost opportunities and revenue.
Take action! Make a commitment!
Tell me in the comments => What project are you working on? How will you increase the clarity of your communication?
Caylie Price is the founder of Better Business Better Life. A copywriter, SEO consultant, social strategist and all round great chick, Caylie helps you blast your business to success so you can live the life you want. Sign up now for early access to her ebook “How To Host A Swingin’ Blog Challenge” released to subscribers only Boxing Day. Special subscriber bonus included.