Good Morning, Social Rabbit here with your guide to the world of social media.
This weekend I have been hanging out with a friend of mine and her 15 month old daughter in Tasmania. With Easter coming up in only 6 days I thought ducks were a great topic to talk about!
As someone who doesn’t have children it always amazes me when I hang out with babies the amount of repetition is needed for them to understand and indeed how much they like the repetition. This weekend has been no different!
The baby is MAD about ducks, absolutely mad about them, and if she sees one says “duck” lots of times, not just the once. She doesn’t have that many words in her vocabulary as yet, so the ones she does know get repeated A LOT!
I managed over the last 3 days to teach her my name, I probably had to say it to her about 50 times, maybe more…. but after 3 days of hard work (on both our parts I’m sure) this morning I was pointed at and told my name – wooohooo!
In social media it is the same, repetition is the key, but since you are not dealing with 15 month olds you need to be a bit more subtle about it – just a bit, not a lot!
This doesn’t mean thrusting your product or service in their face time after time, post after post, tweet after tweet with the exact same message. Instead try for example to post around the same topic, when I launched my eBook in January I wrote 4 posts on a similar topic before the big one saying “ta dah!”
- February Content calendar
- 14 reasons why bad content = a slow death
- A Facebook posting secret to increase engagement
- Checklist to writing a post that rocks
- All you need to know about Facebook page posts
I basically for 5 days straight on the blog wrote about posting, to get people into the frame of mind and then on the 5th day delivered what I wanted to promote. I also promoted it on other networks as well, not just the one.
Vary the message you are trying to get across, but make sure the essence is the same.
People Get Busy
Telling people once often isn’t enough, they need reinforcement – just like Milla. For example want to promote the social networks you use in your business? Tell them:
- In your newsletter – every time it comes out
- In your email signature – on every email, you will be surprised how many people check them out
- In your office if people come in
- On every page of your website
- In ALL your marketing materials
Also invite them to connect with you online when you chat to them, often it is not because people don’t want to connect but because they haven’t got around to it.
Share Across Networks
Remember to share across other networks, don’t just tell those on your blog about it, tell your Facebook people, your Twitter followers etc. Different networks have different shelf lives for the messages you post, for example on Twitter the shelf live is 1 hour (that is the time frame within which people are likely to read it), whereas on Facebook it can be up to 12 hours, therefore you may post the same message every 2 hours on Twitter but only once a day on Facebook.
I am a big fan of the plan, creating a editorial content calendar is the first point to start online, so that you can see what is coming up and therefore work out IN ADVANCE how much you will repeat the message to get it across!
Do you repeat your message enough? Or are you worried about spamming people?