Good Morning, Social Rabbit here with your guide to the world of social media.
I found this cool infographic from Voltier Digital on inbound and outbound marketing. I don’t know about you but I’ve been reading about the increase of inbound marketing for a while now, but I love a good infographic for showing me what people are thinking. This one cuts right to the chase and basically says that it is time to stop pounding a message into consumers heads and hoping that it will stick! Love it!
But moving from outbound to inbound marketing you need a mindset change, you have choices, but it’s not free, that I think is one of the biggest myths around. Marketing still costs money, but now you are just spending it in a different way. Instead of paying for an ad in the newspaper/on tv/in the yellow pages etc. you are going to pay for someone to engage with your customers. This may seem to be more expensive initially, but it is a long term strategy instead of a quick hit.
The stats in here show that people are skipping ads, not opening direct mail, unsubscribing from enewsletters and have put their phone numbers on the do not call register. These are American stats, but still they are indicative of the way the world is going. If you know someone who hasn’t started using inbound marketing, I suggest that you send this post to them…. the sooner you get onboard the less likely you are to lose customers!
If you are not sure what inbound marketing is, it is all about adding value through things like social media participation and content marketing (e.g. ebooks, blogs, whitepapers).