Good Morning, Social rabbit here with your guide to the world of social media.
Yesterday I got asked what is the difference between Facebook and blogging for a business. In trying to decide which social media to use to promote your organisation, it can be hard to work out what each one offers.
The way I see it is that interacting on a Facebook page is like going to a party…..
Whereas reading a blog is more like going to a conference
Why I say this is….
- You don’t need to respond to someone, you can just start the conversation
- Conversations tend to be less in depth
- Readers can quite easily build a personal relationship with the page owner
- It is often easier for readers to respond, as they are already logged into Facebook
- Readers can start the conversation
- Usually a Facebook page is a more relaxed environment for commenting than a blog
With a blog
- As the writer you are delivering information, usually in large quantities (vs. a Facebook post, which is limited to 5000 characters)
- Readers respond to blog posts, but don’t write their own posts
- Readers write comments, putting their questions and opinions forward based on the information given, not on off topic information
- Comments don’t disappear after a while, therefore people need to think before they comment – as well as fill in their details
If I look at Facebook vs. LinkedIn, I see Facebook as a party, whereas LinkedIn is a business networking event. In this scenario Facebook is a more more relaxed friendly environment.
What do you think? What do you think the differences are?