Good Morning, Social rabbit here with your guide to the world of social media.
Yesterday I got asked what is the difference between Facebook and blogging for a business. In trying to decide which social media to use to promote your organisation, it can be hard to work out what each one offers.
The way I see it is that interacting on a Facebook page is like going to a party…..
Whereas reading a blog is more like going to a conference
Why I say this is….
With Facebook
- You don’t need to respond to someone, you can just start the conversation
- Conversations tend to be less in depth
- Readers can quite easily build a personal relationship with the page owner
- It is often easier for readers to respond, as they are already logged into Facebook
- Readers can start the conversation
- Usually a Facebook page is a more relaxed environment for commenting than a blog
With a blog
- As the writer you are delivering information, usually in large quantities (vs. a Facebook post, which is limited to 5000 characters)
- Readers respond to blog posts, but don’t write their own posts
- Readers write comments, putting their questions and opinions forward based on the information given, not on off topic information
- Comments don’t disappear after a while, therefore people need to think before they comment – as well as fill in their details
If I look at Facebook vs. LinkedIn, I see Facebook as a party, whereas LinkedIn is a business networking event. In this scenario Facebook is a more more relaxed friendly environment.
What do you think? What do you think the differences are?
I really like this article – thank you! We often get this question from businesses, small and large, and you provided a great way to articulate the difference between blogging and Facebook posts. The toughest decision for most of our businesses, though, is whether it’s worth the time. Why not just talk on Facebook, or just write blogs.
Also, I believe Facebook limits its posts to 420 characters – is there another area you are referring to?
Hi Scott
Happy to help
Facebook changed the number of characters allowed in a wall post a few weeks ago to 5000, a massive increase I know!
SR