Good Afternoon, Social Rabbit here with your guide to the world of social media.
Last week the F8 conference took place and with it lots of announcements of changes to come on Facebook. Mark Zuckerberg said that the changes are “all your stories, all your apps and a new way to express who you are”. Mark also talked about rather than just using the LIKE word for how people express themselves on Facebook new verbs will be introduced with apps, such as reading, writing, listening etc. This will make a lot more sense, so rather than liking a book you can now read it! I have summarized the big changes below…
1) Facebook Timeline
Personal profiles will be changed to look like a timeline of events, below is an example of what your personal profile (thanks Jason Kincaid from Techcrunch) will soon look like…. They is being rolled out slowly, so I personally don’t have this look yet, but don’t worry/panic it is coming! Facebook have said that in the next 2 to 4 weeks it will be rolled out. There are so far some timeline lovers, whereas others are not keen, but I guess I will have to wait until I experience it to pass judgement. If you can’t wait that long to try it you can enable it now by following these steps on Mashable. Plus for a video to show how timeline will work you can see more here.
FOR BUSINESS – yes this will probably eventually rolled out, as happened earlier in the year Facebook rolled out changes to personal profiles first and then pages
2) The Ticker
This sounds odd, I know, but basically this is just a list on the right of your screen showing you what your friends are up to. Again I don’t have this yet, so thanks to Jason This is slowly being rolled out starting with the USA (for a change).
This is where the opportunity lies for businesses. Facebook have created a new way for applications to interact with users. In a nut shell what has happened is that now when you use this app everything you do is shared on Facebook with your friends – unless you change the settings… see below
This is the new Washington Post Social Reader. There are a number of other app’s that also do this, namely Spotify and Hulu (but neither work in Australia :(). You can see here they say that “news. better with friends” you click on the blue button “read now” to add the app to your profile.
Once you have added the app you get this image which asked you to “log in and add to timeline”. You notice here that it says that you share each article you read with your friends, but you don’t have to, you can click cancel. Now, lets face it most people will click add to timeline.
Finally you can see here I added the app, clicked on an article, and it has added it, so that my friends can see what I have read, well ok, what I have clicked on. I can see this being a bit odd, as I may click on articles about things that I don’t want others to know about…. be warned.
For Business this means that your product/service is going to be seen by lots more people, no longer will people need to “choose” to share that they have bought a dress or drank some wine, or whatever, it will add it automatically without prompting, unless you change the settings. This is great for businesses who want to build awareness, but users may not be quite so happy seeing everything friends are up to!
Other Changes that you may have missed
- The top blue bar on Facebook now doesn’t move when you scroll down the page, making it much easier to search and get back home with out more scrolling
- You no longer need to LIKE a page to write on the wall – boo not LIKING this one, it means that people are less likely to LIKE your page and more likely to spam!
- You can see friend’s activity on your page now with a new tab under the info tab
- You can see who shares content on your page
- You now have 5000 characters to write your posts in!
You can see that Facebook has changed again, if you are having a meltdown, don’t worry it isn’t that big you will adjust I am very interested to see how the new app’s will work and who starts to adopt them. I think that they offer a huge opportunity for businesses, as let’s face it most people won’t change the privacy settings!
What do you think of all these changes? Good? Bad? Ugly?