Good morning, Social Rabbit here with your guide to social media.
I get asked this a bit – “Shall I just get someone who is Gen Y to do my social media?”. My answer is No. Just because they are Gen Y that is not enough of a qualification to run it for your business!
Would you ask….
- someone to be your barista just because they can make good coffee at home?
- your friend who makes her own clothes to run a fashion line?
- your brother who is on YouTube 24-7 to make a video for your business?
- your friend who takes nice photos to do the cover shot for your magazine
- the guy in the office who is always playing games on his phone to design one for your business?
- your sister who writes for the school newspaper to fill in for you at the Sydney Morning Herald while you’re on holidays?
- the local surfer dude to find a way to promote the local beach – after all he uses it daily…
- the local vet to check you out on how your pregnancy is going?
- your friend who doesn’t mind getting changed in front of you to perform at the local strip club?
I suspect that you have probably said no to all my questions… So WHY do people think it’s ok to give the marketing of their business and their online reputation to someone just because they use Facebook/twitter etc for themselves?
There is a difference between personal & business use of social media… In business,
- You need to build relationships with people who you don’t yet know
- You need to stay true to the brand
- Reputation is everything, your personal Facebook friends are unlikely to take offense at a photo of you drunk on the floor, but put that on your business page & it’s unlikely people will find it amusing
- Bad language doesn’t cut it in business
- No one wants to know that you got lucky last night in business
- You need to add value not gossip
- It’s all about the customer, how you can help them….
Who should you give your social media to?
- Someone who “gets” it
- Someone who knows what you are trying to achieve & understands how to achieve it
- Someone who you can trust with your brand reputation
- Someone creative who can help inspire & add value to your visitors
- Someone who is polite & willing to interact
- Someone with good customer service skills
Next time someone suggests you give your social media to the Gen Y over there just ask yourself do they really have the RIGHT skills? Or are you just hand balling the problem & potentially creating a bigger one?