Good morning, Social Rabbit here with your guide to the world of social media.
Today at special request from Fiona, I’m looking at what Government’s are up to on Facebook. This is actually very good timing, since yesterday I went and spoke to the Greater Dandenong council about their social media plans.
Fairfax County in the USA, have a great tab on their page called “ask Fairfax” where they encourage comments and questions. I’ve said this a few times before, but you need to make it easy (and obvious) for people to talk to you, and this is a great example of that.
Again from Fairfax County a cool application that when you type in your street address it tells you what facilities there are around you such as parks and schools. This makes it really easy, if for example you are looking at moving house to see what is in the area.
Cobb County are using their Notes tab as a blog, this means that people can get sent the blog by RSS feed, ie they don’t need to go onto Facebook. In the blog they are telling people about what is going on in their local community, eg safety initiatives and clothing drives. This is a good way to keep your audience up to date on what is happening and involve them in the community.
Loudoun County have a video tab on their page, where they have uploaded interviews, video from events, video from press conferences and more. With 46 years of video watched on Facebook A DAY video is something that people are interested in. Plus it helps people put a face to a name, and if you are filming community events, they are more likely to check it out to see if they appear!
This is a really good initiative from St George’s Healthcare Trust – a community open day. Open days are an opportunity for people to meet the people behind the organisation, and could be done by any business, not just government. This page have turned it into a major event, which means that they can get more people in the community involved – love it!
VGM Government relations has a number of events listed on their page. Local councils and governments have SO many events that happen in their areas that adding them to the Facebook page not only makes it easier for people to find, but also means that they are more likely to be found! Events appear when people do searches on Facebook therefore increasing the visibility, plus they can easily be shared with friends.
Local Government are ideally placed to get great results from Facebook pages, because:
- They have people who are interested in what they are doing
- They have LOTS of events going on all the time
- They have a huge amount of content to share
- People are already part of a community and this can just reinforce it further
So if you are a local government you have NO excuses – get out there and start chatting to your local community! For those of you reading this who are NOT in government remember that all this can apply to any business so there is no excuse to say, well that’s nice and move on! I’m not sure which industry we will be profiling next week, but if you have a request please tell me in the comments below….