Good Afternoon, Social Rabbit here with your guide to the world of social media.
Where should your audience look?
Which direction are you pointing them in? Do you know?
In social media you need to put across an image of the business, but first of all you need to decide on what that image is that you want to get across. Think about when you get dressed for work, you decide based on where you are going and the impression you want to give what to wear – you don’t throw on the first thing you find in your wardrobe! Social media is exactly the same – before you press the share/post button you should know what image you want to give.
Can you answer these questions?
- What are you using social media in your business for? eg’s below
- to increase brand awareness
- to promotion your business
- to increase sales leads
- to share information
- to position it as a an expert
- to make new connections
- to be seen as a thought leader
- I was told I should
- because everyone else is?!
- What impression about your business do you want to leave people with? eg’s below
- WOW they are professional!
- What a bunch of cowboys
- They really know their stuff
- They’re clueless my 5 year old knows more
- They don’t look like they know what they are doing
- They write awesome articles
- I always read their posts
- If I ever needed x I would call x
- I can’t believe how much content they giveaway – imagine what the paid stuff is like!
- They always get back to me quickly
- They seem to really care about me
- Is your online activity consistent with your offline activity?
- Does everyone in the business give the same online impression about the company?
- What are people saying about your business online? Places to check are
BIG questions, that often businesses don’t think about in their eagerness to jump into the social media waters. It is really important that you give off the right impression, readers all to easily jump to the wrong conclusions because:
- there are spelling mistakes
- mixed messages are sent
- the wrong information is posted
- posting isn’t consistent
- people aren’t responded to
It is much easier to get the right message out from the start, rather than having to go back and change people’s perceptions later! What are you trying to say about your business online? Here at Social Rabbit we’re trying to be seen as the people in the know about social media for small business – hopefully we are succeeding!