Good morning, Social Rabbit here with your guide to the world of social media.
I have often pondered over this question – how many people are actually seeing what I am tweeting, I mean I know how many are following me, but I don’t know exactly how many people are following the people who retweet my tweets. I could find out, but to be honest I just haven’t got around to it.
I found out about a site that can tell you the number of people who are reached by your tweets, NOTE: this does not mean that they have read the tweet, but it will have appeared in their twitter stream. The site is called TweetReach, you can do a free search to look at the last 50 tweets, otherwise it is $20 per report, or you can sign up for a monthly plan. Below is a search I did on my Social Rabbit Twitter handle.
According to this 9,352 people saw a tweet with the @SocialRabbit twitter handle in it, but this was only from 4 tweets. However the tweet went out to 9,428 people, with 64 people seeing it 2-3 times, depending on who people are following. It says that the free report searches the last 50 tweets, but in the FAQs it mentions that Tweetreach can only search up to the last 7 days. So if like my search above, you haven’t been mentioned much it won’t return much. However considering that @SocialRabbit only has 70 followers on Twitter (I tend to use the @LaRoo more) I think reaching over 9,000 people is pretty impressive!
I did another search with #Facebook as the search term and it found 50 tweets reaching 55,477 people, but there were 60,799 impressions, 4106 saw the hashtag 2-3 times, 218 4-7 times and 2 people more than 7 times.
As a measurement tool, what does this Rabbit think? It could be good if you want to see what is being retweeted of yours, but if it only stores a max of 7 days then to be a complete cheapskate. and not sign up to a plan (and pay) you will need to go and check this every week to see how many people you are reaching.
I found it was good to see at a quick glance who the influencers are, eg in @SocialRabbit’s case @socialmedia247. I could then start up a conversation with @socialmedia247 to build my network further. If you want to find out about competitors this is a good tool, see who is retweeting their tweets, plus if you were running an event and had a hashtag this would be good to see the number of people you are reaching in a quick and easy way.
At the end of the day it depends on how you are measuring the success of your campaign, is it by the number of people who retweet, the number who see it or the actions taken?
Has anyone tried to use this tool? Any thoughts or comments? Let me know below